Fed up with the New and Improved
January 14, 2009 Rants No CommentsI was over at the locally owned corner store and picked up some gum and a weekly paper. When I got back to the house I noticed that my Doublemint gum has this new something on the label. It says New Improved Flavor.
Well I opened a piece thinking that Wrigley’s must be in some sort of dire straights, and there are plenty of those out there today, that they would stress about the flavor of their gum that has been selling well for as long as I can remember in my life. I got that stick out of the wrapper now and it has these little blue chunks stuck all over it. Poor things looks like it has a bad case of blue mumps
Folding the gum into my mouth I can feel the burst of those blue mumps on my tongue and I don’t like it. Next, as I start to chew, the feeling of those chunks on my teeth make me bite down harder. The explosion of flavor is good, but at the sacrifice of the texture. I am chewing on this stuff and it had little blue broken mumps of crystallized whatevers. It feels like chewing gum after eating popcorn. Ever do that? It works as some type of sticky brush that grabs all those popcorn chunk from those areas in your mouth that your tounge couldn’t fish it out of. Then chewing on it. No thanks.
Wriggy why did you change your gum? When I think of wriggys I think long lasting chewy gum.
But now…now I wonder.
The gum is better than smoking and this brand and flavor I have chewed and enjoyed for at least 29 years.
I hope they get rid of this whole New and Improved movement. The public is sick of it. I’m sick of it. Let’s use better terminology for what they are doing so there is less of a surprise when using the product and more knowledge before the purchase. If it’s new and improved I say your old one must have sucked so why would I want this one. That’s where I am now. After gum. I’ve tried all of the new stuff out there. From Laundry soap, to New Coca-Cola and Budweiser select. I mean COME ON!!! I like the products you have and it seems millions of other do too. You have been in business since before most of my generation was even born. Wrigley’s Doublemint gum was first produced in 1914.
So enough already with the New and Improved.
Your Product is great as it was. No need to get hip with it. But keep the price at $0.35 for 5 sticks. I’m happy with that still.
Whew, I feel better.
Thanks for reading.
oh I just had a horrible thought. What if they messed with Juicy Fruit!
Feel free to leave your remarks on the NEW and Improved Products in your life.
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